Who am I?

Hello! Its me, Hadiya, a freelance digital marketing strategist in Calicut. I have earned a bachelorette degree in computer science and a certificate in digital marketing at Calicut Digital Academy. I am passionate about driving business growth through online strategies.

My digital marketing services include SEO, SMM, web development, email marketing, and content marketing. Nowadays, in any niche, attracting and engaging a target audience is important, and having high-quality content is essential for that. So I promise that I can make your online presence shine and get more customers by achieving your market goals.

Keep in touch with me if you are interested in developing your business digitally.

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Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. The goal of content marketing is to build brand awareness, establish trust, and drive profitable customer actions.


SEO is a set of practices and techniques used to optimize websites and online content to improve their visibility in search engine results. The ultimate goal of SEO is to increase the quantity and quality of organic traffic to a website by improving its ranking in search engine result pages.


social media marketing is the practice of promoting brands, goods, or services through social media platforms. To increase brand awareness and encourage engagement, it entails producing and disseminating content, interacting with the audience, running paid advertisements, and tracking results.


Email marketing is a direct digital strategy used by companies to promote products and services, engage customers, and nurture leads through the use of targeted email messages. Its goal is to increase customer loyalty and boost sales by using specialized platforms for design, list management, and metrics tracking.


Web development is building and maintaining websites, and it includes both front-end (user interface) and back-end (server-side) development. Design, coding, testing, and continuing maintenance are all included in this. In this quickly evolving field, keeping up with emerging technologies is crucial.

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Google Ads is Google's advertising platform, where businesses can bid on keywords to display ads in search results and across the network. It uses a pay-per-click business model, offers a variety of ad formats, and gives users access to tools for managing their budgets and campaign performance analytics.

What is Digital Marketing ?

Digital marketing makes use of online resources like search engine optimization (SEO) to increase search visibility, social media to interact with audiences, email campaigns to communicate directly with them, and analytics to track results. It’s a flexible strategy that makes use of a range of digital platforms to engage customers, increase brand recognition, and propel company expansion in the digital sphere.

Why is Digital marketing important?

Digital marketing is important because it allows businesses to reach a wider audience, track their marketing efforts, and personalize their message to individual customers. With the rise of the internet and mobile devices, digital marketing has become an essential part of a marketing strategy.

Benefits of Digital Marketing

  • Global reach
  • Lower cost
  • Trackable and Measurable results
  • Brand Development¬†
  • Effective Targeting
  • Easy to learn
  • Multiple Strategies
  • Increased engagement


How Digital Marketing helps to grow your business?

Digital marketing facilitates business expansion by leveraging the internet to interact with and reach a larger audience. When a company optimizes its website for search engines, it becomes easier for potential customers to find it online. Social media sites such as Facebook and Instagram allow businesses to target audiences with their ads. Because digital advertising is frequently more affordable, businesses can make the most of their financial resources. Businesses can see what works and make real-time improvements to their strategies by utilizing performance measurement tools. Direct communication with customers is made possible by platforms like social media and email, which foster customer loyalty and trust. Producing content that is helpful to their audience allows businesses to demonstrate their expertise. Digital marketing helps businesses reach customers worldwide and contributes to long-term growth by removing geographical barriers.

I Never Dreamt of Success. I Worked for It. -Estee Lauder

Future of SEO

As search engines improve their algorithms and user behavior shifts, SEO (search engine optimization) will probably continue to change in the future. Here are some significant developments and forecasts for SEO going forward:

  1. Mobile-First Indexing: Search engines like Google have switched to mobile-first indexing in response to the growing prevalence of mobile devices for internet usage. This indicates that a website’s mobile version is used for indexing and ranking purposes. To preserve and increase search visibility, SEO efforts must place a high priority on mobile responsiveness, quick loading times, and mobile-friendly design.
  2. Structured Data and Schema Markup:Rich snippets and improved search results are made possible by structured data markup, which gives search engines more context about the content of a webpage. The use of schema markup in SEO will become more crucial as search engines use more and more structured data to increase click-through rates and search visibility.
  3. AI-Powered Personalization: Search engines are becoming more adept at delivering personalized search results based on user preferences, behavior, and location. SEO strategies will need to account for personalized search by creating targeted content and optimizing for user intent across various demographics and segments.
  4. Zero-Click Searches: The frequency of zero-click searches, in which users get the information they require straight from the search engine results page (SERP) without having to click through to a website, is an increasing trend in search behavior. In order to preserve visibility and draw in organic traffic, SEO specialists will need to adjust by optimizing content to show up in knowledge graphs, featured snippets, and other SERP features.  
  5. Privacy and Security Considerations: Search engines are giving priority to secure websites and HTTPS encryption in their ranking algorithms due to growing concerns about online privacy and data security. In order to preserve credibility and trust among users and search engines alike, SEO initiatives must place a high priority on website security and compliance with privacy laws like the CCPA and GDPR.
  6. Augmented Reality (AR) and Virtual Reality (VR): As these technologies proliferate, new avenues for SEO optimization in immersive search experiences will open up. Businesses in sectors like e-commerce, real estate, and entertainment will need to prioritize content optimization for AR and VR search environments, such as spatial indexing and 3D content optimization.
  7. Search Engine Diversification: Although Google continues to be the most popular search engine, other search engines like Bing, DuckDuckGo, and Amazon are becoming more and more popular. To reach a wider audience and reduce reliance on any one search platform, SEO strategies will need to take diversification across multiple search platforms into account.


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